Book Call

Website Design & Optimization

Create a storefront that brings your brand to life and makes buying easier. AFM improves website design, product messaging, and shopping journeys to help customers discover the right products and purchase with confidence.

Book a Strategy Call
Explore Services

Designed Around Your Customers

Customers arrive with questions: Is this product right for me? Why choose this brand? Which option should I buy? We connect brand storytelling with intuitive navigation, persuasive product pages, and clear purchase information—turning campaign interest into a coherent shopping experience.

Blume desktop and mobile ecommerce shopping layouts
Allbirds desktop collection page and mobile product selection
Truvani product offer and lifestyle advertorial landing page layouts

Why Website Optimization Matters

Identify Purchase Barriers

Review the journey from first visit to checkout to identify where customers encounter confusion or unnecessary effort.

Make Discovery Intuitive

Organize navigation, collections, and product options around how your customers browse, compare, and choose.

Measure What Matters

Define a baseline and relevant purchase metrics so performance reviews connect design changes with customer behavior.

Communicate Product Value

Bring benefits, demonstrations, reviews, and category-specific information together to answer buying questions.

Simplify the Path to Purchase

Make mobile interactions, cart details, shipping information, and next steps clear throughout the shopping journey.

Build a Consistent Brand

Align typography, imagery, page layouts, and reusable components to create a recognizable brand experience.

Our Website Growth Impact

Supporting East Asian beauty and lifestyle brands with website collaboration and conversion-focused growth.

Website design examples across retail and lifestyle categories
150 +

Website Collaborations

75

East Asian Beauty & Lifestyle Brands Supported

20 %

Conversion Rate Growth

Website Design & Optimization Services

Focused improvements or a broader redesign, built around your brand, product category, and customer journey. Core project work and ongoing optimization are defined separately.

Website Audit & Strategy

Review navigation, messaging, and conversion data across devices. Turn customer insights into a prioritized improvement roadmap based on impact and effort.

Brand Experience & Website Design

Express your brand through clear layouts, consistent visuals, and homepage storytelling. Responsive designs and reusable components create a cohesive storefront.

Campaign Landing Page Design

Design pages for launches, campaigns, and seasonal offers. Combine product education, creator content, and clear calls to action to support purchase decisions.

Product Pages & Discovery

Simplify discovery through navigation, collections, and filters. Combine product benefits, imagery, reviews, and category-specific guidance to help shoppers choose confidently.

Mobile, Cart & Checkout Experience

Improve mobile shopping, product selection, and cart clarity. Review speed, shipping information, and checkout, with technical changes scoped to your platform.

Ongoing Conversion Optimization

Refine performance through ongoing analysis and design iteration. Run controlled experiments when traffic and tracking support meaningful results. Available as a separate engagement.

Book a Strategy Call

How We Collaborate

Book a Strategy Call

Discover & Diagnose

Understand your brand, products, customers, and growth priorities. Review the website and available data to identify the shopping problems worth solving.

Prioritize & Plan

Agree on the pages, deliverables, success metrics, and responsibilities. Define development, integrations, launch support, and ongoing work in the proposal.

Design & Prepare

Create responsive page designs and reusable components. Provide implementation specifications and review the agreed experience with the implementation team.

Measure & Iterate

Evaluate relevant purchase metrics when reliable tracking is available. Further analysis, design iteration, and controlled testing are scoped as ongoing optimization.

Build a Better Path to Purchase

Let’s review your storefront and define the design improvements that support your next stage of D2C growth.

Book a Strategy Call

Website Optimization FAQs

What does website design and optimization include?

An engagement can include a website audit, information architecture, brand and UI design, product and collection pages, campaign landing pages, and mobile or cart experience improvements. The proposal confirms the pages and deliverables included.

Do we need a full website redesign?

Not always. We review your current experience and priorities to determine whether selected page improvements or a broader redesign is the right approach.

Can you work with Shopify and other ecommerce platforms?

We assess the existing platform, theme, apps, and technical requirements before defining the design and implementation plan. Checkout changes depend on the capabilities available within your platform and plan.

Does the service include development and launch?

Development, integrations, analytics configuration, and launch support are explicitly defined in the proposal. Design deliverables can include responsive page designs, reusable components, and implementation specifications for the team responsible for building the site.

How do you measure results?

We agree on metrics relevant to the project, such as add-to-cart rate, checkout completion, purchase conversion, or revenue per session. Reviews use reliable tracking and a defined baseline, with traffic mix, promotions, and product availability considered when interpreting changes.

Do you provide ongoing optimization and A/B testing?

Ongoing analysis, design iteration, and experimentation are scoped separately from the initial project. Controlled tests are planned when traffic volume and tracking quality can support meaningful results; timing and cadence depend on the agreed scope.

Stay Tuned with Us

Subscribe to AFM Newsletter to get our latest news and opportunities!