Paid Advertising & Paid Search for Full Channel Growth
Acquire new customers through coordinated advertising across social, search, shopping, and video channels. AFM connects media strategy, creative testing, and website conversion insights to help your brand decide what to test, where to invest, and when to scale.
Paid Media That Connects Spend to Growth
Effective advertising starts with your product economics. We review average order value, margins, acquisition costs, and repeat purchase data to define realistic targets. Your media plan connects channel investment, creative priorities, and the post-click experience to those goals.
Why Paid Media Matters
Control acquisition cost
Connect spend to customer quality, margin, and repeat value rather than relying on platform-reported reach.
Keep creative fresh
Build a testing system for angles, formats, and offers before performance stalls.
See the whole journey
Align ad, landing page, and conversion tracking to understand what happens after the click.
Align Click to Purchase
Match the ad promise, offer, and landing page so traffic arrives with clear intent.
Trust the Measurement
Audit pixels, events, and reporting before using campaign data to make budget decisions.
Scale With Discipline
Increase investment where customer quality and unit economics support it.
Advertising That Truly Converts
AFM has partnered with 158 brands, helping clients grow advertising revenue and increase ad visibility.
158
Brands Partnered With
+75%
Advertising Revenue Growth
+150%
Increase in Ad Visibility
Full Channel Paid Media Services
A coordinated acquisition program spanning strategy, campaign management, creative testing, and measurement. Channels and deliverables are agreed around your growth stage, budget, and team capacity. We offer full service advertising services across Instagram (Meta Ads), Google Ads, TikTok Ads, Reddit Ads, Pinterest Ads, etc.
Growth Strategy & Account Audit
Review historical spend, product performance, acquisition costs, tracking, and website conversion. Define priority products, channel roles, and a practical testing roadmap.
Omni-Channel Ad Campaigns
Plan and manage coordinated advertising campaigns across social, search, shopping, and video channels. Connect customer discovery, purchase intent, and remarketing through consistent messaging, audience strategy, and budget allocation tailored to your brand.
Creative Strategy & Testing
Develop concepts across product benefits, hooks, demonstrations, customer proof, UGC-style content, and offers. Evaluate engagement and purchase performance to guide the next iteration.
Landing Page & Offer Optimization
Review message consistency, mobile usability, product information, trust signals, and purchase friction. Coordinate paid traffic insights with website optimization to prioritize improvements to the buying journey.
Conversion Tracking & Measurement
Audit pixels, purchase events, order values, UTMs, and analytics. Review Meta Conversions API and Google conversion tracking where relevant, including event duplication and discrepancies between platform and store reports.
Budget Optimization & Growth Reporting
Monitor spend pacing, acquisition efficiency, creative fatigue, and product performance. Adjust budgets against agreed goals and explain the decisions supported by the data.
Reach Your Customers Across the Channels That Matter
Build a connected presence across Meta (Facebook & Instagram), Google Search & Shopping, YouTube, TikTok, Pinterest, Snapchat, Microsoft Advertising (Bing), and display networks. Your channel mix follows your customers’ journey and commercial priorities.
Channel selection and campaign scope are tailored to each engagement.
How We Build Your Growth Program
Diagnose
Review historical spend, creative, audiences, site conversion, tracking quality, and unit economics.
Plan
Define channel roles, testing budget, offers, creative roadmap, and KPIs with your team.
Launch & Learn
Build campaigns, QA tracking and landing pages, then monitor early signals and test hypotheses.
Scale Responsibly
Increase investment where customer quality and economics support it; report learnings and next actions.
Turn Media Spend Into Measurable Growth
Tell us about your products, current ad spend, and acquisition challenges. We will discuss the opportunities worth investigating and the scope that fits your team.
Paid Media FAQs
Which channels can an omni-channel advertising plan include?
What is included in a paid media engagement?
How do you measure success?
How does paid media connect with website optimization?
How quickly can we evaluate performance?
Can AFM work with an existing in-house team?
How are growth targets set?
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