Event Highlights
Black Friday x Cyber Monday Prep｜NYC
Collaborated with TikTok, our Matchmaking City Tour connects top creators and global TOP brands through real, face-to-face collaboration.
Joined TOP Creators
Event Stories
Building the Bridge Between Brands and Creators
As one of New York’s largest and most influential TikTok e-commerce matchmaking events, this stop was designed to empower brands and creators to meet face-to-face, exchange ideas, and build authentic partnerships.
We believe in the power of connection — and this event was all about turning online creativity into real-world collaborations. From global beauty icons to emerging lifestyle innovators, every conversation and every content shoot reflected the growing strength of the TikTok Shop creator ecosystem.
We’re still buzzing from the incredible energy at the 2025 TikTok Shop Matchmaking City Tour – New York Stop, which we proudly co-hosted with TikTok Shop on October 20–21. Over two dynamic days, we brought together 70+ brands and 500+ creators across beauty, fashion, lifestyle, food, and electronics — all with one shared goal: to connect, collaborate, and gear up for Black Friday and Cyber Monday 2025.
Highlights at a Glance
70+ brands including Fenty Beauty, L’Oréal Paris, M·A·C, Dr.Jart+, Clinique, Blueland, and The Beachwavershowcased their products
500+ creators joined, including top names like @vivianadoestiktok, @aestheticaleestyle, and @jairesemaj
300+ brand–creator matchmaking sessions led to new partnership opportunities and instant content collaborationsFrom live demos and on-the-spot video shoots to music, photobooths, and interactive showcases — the event created a space where creativity flowed freely and connections sparked naturally.
What Brands and Creators Gained
For brands, it was an opportunity to secure authentic creator partnerships, boost pre–BFCM visibility, and experience firsthand how TikTok creators bring storytelling to life.
For creators, it opened doors to explore brand collaborations, connect directly with marketing teams, and showcase their content power in person.
Together, we created an ecosystem where connection fuels collaboration, and collaboration drives growth.
The success of our New York stop marks another milestone for the TikTok Shop Matchmaking City Tour — and it’s just the beginning. We’re continuing to build bridges between creators and brands across North America, helping both sides unlock their full potential in the world of social commerce.
Join The Event
Join Us on the Next Stop!
Are you a brand looking to collaborate with top TikTok creators?
Or a creator ready to expand your partnerships and exposure?
Apply now to join our next Matchmaking City Tour and be part of the growing creator economy movement.
APPLY NOW
